Who are you?
More importantly, who do you want to be?
Look outside. The world is changing, my friend. The old ways are not gonna cut it any longer…nor should it.
Too many people have been wronged for too long. You can be bullied for only so long before you finally push back. Lines are being drawn. There is right and there is wrong, and a question is being asked of everyone: Which side of history will you be on?
Sitting on the sidelines is no longer the answer. But nor is blaming someone else for all the world’s ills. And that’s where you come in. You have the power to take action and make a difference. And you don’t have to be defined by the sins of our fathers. You can make your own way and choose your own path.
In other words, you can take a blowtorch to the old standards and stereotypes and build anew. You get to define what it means to be a man.
What does this have to do with underwear, you ask?
Change occurs from within, for starters. If you want to be awesome, then you must believe you’re awesome. And we’re not talking about standing in front of the mirror and repeatedly telling yourself you’re awesome. We’re talking about genuinely knowing you are – confidence that starts in your very own soul.
It starts with how you treat people, the way you carry yourself, and even the clothes you wear. It starts with treating people with respect, courtesy, and compassion. You treat people the way you want to be treated. You do this because you’re a sexy-ass gentleman, and everyone knows you’re a sexy-ass gentleman as soon as you walk into the room.
Sexy-ass gentleman look and feel the part. You can respect others because you respect yourself, and there’s no greater show of respect for yourself than the clothes you wear. You choose quality because it feels good and you’re worth it.
Quality clothes stand out. The way material forms to your body. The sheen of the fabric. And most importantly, the way it feels on your skin.
Yes, no one will see what underwear you’re wearing (apart from those special moments), and that’s the point. You choose quality underwear because it feels good the moment you slip them on in the morning. You choose quality underwear because anything less just isn’t worthy. We’re talking underwear made from high-performance material that can withstand the demands of your day.
Man of Action
To be great – to be awesome – requires action. As a man, you can choose your path to greatness. You do not have to be confined by old ways or old stereotypes. But we recommend heading in the direction of the gentleman – the person who commands respect because they’re the first to offer respect.
Be bold. Be adventurous. Be a leader. Just don’t fake it. Be it. Dress the part and the rest will follow. That’s what your underwear preference says about you.